Manager, Marketing Analytics

WHAT YOU GET:

CAQH recognizes that its most important asset is its growing team of smart, creative, collaborative, forward-thinking and passionate professionals – and that a comprehensive employee benefits package is an important factor for them in choosing where to work. CAQH offers competitive compensation along with an extensive benefits package for all full-time employees, including medical, dental and vision coverage, tuition assistance and a 401k. Our location in downtown Washington, DC is metro-accessible, has an onsite fitness center and is centrally located to allow our team to take advantage of professional networking opportunities, cultural offerings and a thriving social scene.
 

Who we are:

Named one of the "Best Places to Work" by Modern Healthcare for five consecutive years, CAQH, a non-profit alliance, is the leader in creating shared initiatives to streamline the business of healthcare. Through collaboration and innovation, CAQH accelerates the transformation of business processes, delivering value to providers, patients and health plans. Our initiatives include:

  • COB Smart® quickly and accurately directs coordination of benefits processes.
  • EnrollHub® reduces costly paper checks with enrollment for electronic payments and electronic remittance advice.
  • CAQH ProView® eases the burden of provider data collection, maintenance and distribution.
  • DirectAssure® increases the accuracy of health plan provider directories.
  • VeriFideTM streamlines credentialing by consolidating and standardizing primary source verification.
  • SanctionsTrack® delivers comprehensive, multi-state information on healthcare provider licensure disciplinary actions. 
  • CAQH CORE® maximizes business efficiency and savings by developing and implementing national operating rules.
  • CAQH Index® benchmarks progress and helps optimize operations by tracking industry adoption of electronic administrative transactions. 
Position

Manager, Marketing Analytics

Department
Marketing and Communications
Reports To

Director, Customer and Market Insights

CAQH is seeking a dynamic, enthusiastic consultant/analyst who can leverage their expertise in market insights, data analysis and forecasting to guide decision-making at CAQH.


This role is full-time, exempt and within the Marketing Communication department at CAQH. The role reports to the Director, Customer and Market Insights. 

Specific Responsibilities

Forecasting:

  • Developing, maintaining, and updating baseline forecasting models for all product lines.
  • Selecting appropriate forecasting methodology best fitted to market and product specifics.
  • Ensuring forecasting governance is maintained and managing related meetings.
  • Developing and modeling upside and downside scenarios to the forecast including pricing sensitivity modelling.
  • Interfacing with internal functional areas to ensure buy-in at every step.

Transactional NPS and customer satisfaction:

  • Managing transactional and competitive NPS design and ensuring structuring regular report-outs to the Executives and other internal stakeholders.
  • Managing other loyalty and customer satisfaction metrics and report them out on a regular basis.
  • Interpreting data, writing reports, and making actionable recommendations.

Marketing metrics:

  • Maintaining and reporting on key marketing metrics.
  • Developing new meaningful KPIs to improve performance measurements.
  • Familiarizing key stakeholders with the metrics and extract meaningful recommendations from the metrics.
  • Developing and maintaining KPI dashboards.

Competitive Intelligence:

  • Tracking publicly available competitive news, announcements, and messaging to be reported at an agreed upon frequency.
  • Making actionable recommendation based on CI findings.
  • Managing a competitive intelligence vendor to help them customize to internal CAQH needs.
  • Setting up a CI governance and reporting cadence to keep key functions aware of developments on a regular basis.

Some Primary Market Research may be involved but to a lesser extent than the above-mentioned responsibilities

Knowledge, skills and abilities
  • A minimum of five years within corporate side insights and/or analytics departments
  • 1 to 3 years of healthcare experience preferred
  • 1 to 3 years of IT experience preferred
  • Demonstrated experience with forecasting
  • Experience tabulating and analyzing data
  • Experience with KPIs and dashboarding
  • Strong analytic skills with experience in statistical modeling and analysis
  • Experience with Salesforce and Tableau (preferred) or Power BI a plus
  • Exceptional written and oral communication abilities
  • Proficient with Excel, PowerPoint
  • Familiarity with advanced marketing research methodologies a plus
Education

Bachelors or advanced degree required. Relevant course studies include business, computer science, mathematics, statistics or psychology.

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Employment Type
FULL_TIME
Hiring Organization
CAQH