Marketing Manager, Project Management & Campaign Execution

Go-To Market Strategy Partnership

• Demonstrate an ability to understand market and customer needs, campaign defined goals and the correlation of tactics that will drive sales & profitability for the business.
• Partner with product marketing and business development to further define go-to-market strategy and provide recommendations to execute multi-channel best practices.

Project Management and Execution

• Partner with and support product marketing to activate highly effective integrated campaign plans, including but not limited to digital marketing across paid and owned media, account-based marketing, webinars, events.
• Drive demand/lead generation programs that span across marketing vehicles including content, social, digital/media, and email.
• Work closely with internal stakeholders and 3rd party vendors to execute and monitor marketing program performance.
• Project manage content creation or curation needs and drive collaboration of deliverables across key channels: website, events, social, paid media, communications, operations and more. Content can include videos, infographics, e-books, emails, white papers, booth displays, webinar slides, blogs, social, case studies, webpages, advertising collateral.
• Demonstrate competency for writing, reviewing and editing content.

Campaign Management and Oversight

• Develop an end-to-end campaign framework across the marketing technology stack that can be used as a model for product marketers to leverage as they develop plans.   
• Create and communicate a calendar to execute, monitor, and adjust campaigns across the department.
• Evaluate best practices applications and use of marketing automation tools across marketing campaigns, including Pardot (ABM) and Salesforce.com, as well as other marketing vendors, tools, and applications.
• Evaluate, recommend, and enhance tracking and reporting mechanisms for various marketing programs (email, social, etc.)
• Create a system to track budgets, vendors, and invoices across the department.
• Create and manage and end to end RFP management process to support and streamline our ability to respond to this segment of the market buying cycle. 

Tracking & Reporting

• Work with marketing operations to ensure all tracking requirements are in place for necessary performance reporting.
• Create and manage a cadence of reporting and monitor program performance.
• Monitor, analyze, and assess program results; identify improvement opportunities to continuously build a more effective marketing mix for an improved ROI.