Marketing Manager, Project Management & Campaign Execution

WHAT YOU GET:

CAQH recognizes that its most important asset is its growing team of smart, creative, collaborative, forward-thinking and passionate professionals – and that a comprehensive employee benefits package is an important factor for them in choosing where to work. CAQH offers competitive compensation along with an extensive benefits package for all full-time employees, including medical, dental and vision coverage, tuition assistance and a 401k. We offer full-time remote work to all staff from any location and maintain a physical office (with many amenities) in downtown Washington, D.C. 

Who we are:

Named one of the "Best Places to Work" by Modern Healthcare for five consecutive years, CAQH has helped nearly 1,000 health plans, 1.6 million providers, government entities and vendors connect, exchange information and operate more efficiently. CAQH technology-enabled solutions and its Committee on Operating Rules for Information Exchange (CORE) bring the healthcare industry together to make sharing business information more automated, predictable and consistent. CAQH Explorations researches opportunities to reduce the burden of manual processes in healthcare administration.

Position

Marketing Manager, Project Management & Campaign Execution

Department
Marketing and Communications
Reports To

VP, Strategic Marketing and Communications

The Marketing Manager will work closely across the Marketing team to implement go-to-market strategy, leveraging campaign management framework. The Marketing Manager will also be responsible for managing external vendor relationships and overseeing marketing tools to effectively execute and measure integrated campaigns. The individual filling this role will have strong project management skills, experience with campaign management, an expertise in marketing technology and a passion for activating impactful campaigns along the buyer’s journey. Strong analytical skills and a results-oriented mindset is key. This is a full-time, exempt, remote position.

Specific Responsibilities

Go-To Market Strategy Partnership

  • Demonstrate an ability to understand market and customer needs, campaign defined goals and the correlation of tactics that will drive sales & profitability for the business.
  • Partner with product marketing and business development to further define go-to-market strategy and provide recommendations to execute multi-channel best practices.

Project Management and Execution

  • Partner with and support product marketing to activate highly effective integrated campaign plans, including but not limited to digital marketing across paid and owned media, account-based marketing, webinars, events.
  • Drive demand/lead generation programs that span across marketing vehicles including content, social, digital/media, and email.
  • Work closely with internal stakeholders and 3rd party vendors to execute and monitor marketing program performance.
  • Project manage content creation or curation needs and drive collaboration of deliverables across key channels: website, events, social, paid media, communications, operations and more. Content can include videos, infographics, e-books, emails, white papers, booth displays, webinar slides, blogs, social, case studies, webpages, advertising collateral.
  • Demonstrate competency for writing, reviewing and editing content.

Campaign Management and Oversight

  • Develop an end-to-end campaign framework across the marketing technology stack that can be used as a model for product marketers to leverage as they develop plans.   
  • Create and communicate a calendar to execute, monitor, and adjust campaigns across the department.
  • Evaluate best practices applications and use of marketing automation tools across marketing campaigns, including Pardot (ABM) and Salesforce.com, as well as other marketing vendors, tools, and applications.
  • Evaluate, recommend, and enhance tracking and reporting mechanisms for various marketing programs (email, social, etc.)
  • Create a system to track budgets, vendors, and invoices across the department.
  • Create and manage and end to end RFP management process to support and streamline our ability to respond to this segment of the market buying cycle. 

Tracking & Reporting

  • Work with marketing operations to ensure all tracking requirements are in place for necessary performance reporting.
  • Create and manage a cadence of reporting and monitor program performance.
  • Monitor, analyze, and assess program results; identify improvement opportunities to continuously build a more effective marketing mix for an improved ROI.
Knowledge, skills and abilities
  • Knowledge of marketing health IT products to health plans and/or providers and deep understanding of the HIT marketplace. Substantial experience in executing successful HIT marketing communications programs, including automated marketing campaigns.
  • Expertise in Pardot and Salesforce tools strongly preferred, with the ability to navigate, manage, and execute programs, campaigns, and reporting.
  • Experience in using marketing tools, marketing automation, and rolling a Go-To-Market strategy into an enterprise-wide integrated marketing plan.
  • Experience with creative execution using a variety of marketing tools and channels.
  • Strong communication skills with the ability to adapt messages for different audiences and marketing/communications channels.
  • Proven ability to work across groups and disciplines within an organization and coordinate inter-departmental teams for marketing activities.
  • Ability to set priorities and manage projects, completing them on-time and on-budget.
  • Proactive, independent self-starter with the ability to multi-task and effectively juggle competing priorities.
  • Ability to handle responsibilities and relationships within CAQH and among stakeholders with poise, tact, resourcefulness, creativity and flexibility.
  • Comfortable speaking in groups and delivering presentations.
  • Proficiency in
    • Salesforce (preferred), Apptivo, Base, or Zoho
    • Pardot (preferred), Marketo, Hubspot, Eloqua, or Agile
    • Asana (preferred), Workfront, Wrike, Monday, etc.
    • MS Office Suite (e.g., Word, Excel, Office 365) and strong PowerPoint skills.
  • Salesforce.com and/or Pardot Certification(s) a plus.
Experience
  • Seven or more years of B2B product marketing experience in healthcare IT, healthcare or life sciences preferred.
Education
  • Bachelor’s degree in marketing, business, or similar discipline required.
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Employment Type
FULL_TIME
Hiring Organization
CAQH