Vice President, Brand, Marketing, and Communications

The Vice President, Brand, Marketing, and Communications is a strategic leader responsible for bold strategies that elevate CAQH’s visibility, drive business growth, and differentiate the organization in a competitive market. This role leads brand, marketing, and communications initiatives, ensuring alignment across teams, campaigns, and external visibility. The ideal candidate combines strategic clarity with operational discipline, comfortable setting the vision and ensuring work gets over the finish line.

The Vice President, Brand, Marketing, and Communications is a full-time, remote, exempt position and reports to the Chief Operating Officer. 

Base Salary Range: $250,000 - $275,000 annually.

Specific Responsibilities:

• Strategic Leadership: Lead the development and execution of insight-driven brand, marketing, and communication strategies that advance the company’s strategic goals and market leadership.
• Brand Management: Develop and oversee brand positioning, ensuring a distinct, high-impact brand identity that resonates across audiences and platforms, grounded in brand architecture and audience segmentation. Serve as media leader and partner with internal teams to identify brand extension opportunities and cross-platform concepts through open collaboration. Manage CAQH’s public visibility, reputation, visual identity, website, social media, and communications. Ensure CAQH’s brand and messaging system is built for scale, with clear guidance for internal teams and future brand extensions.
• Marketing Campaigns and Events: Own campaign strategy, balancing long-term brand equity with near-term growth, and lead execution of marketing campaigns, conferences, and events.
• Communication Strategy: Create and deliver integrated communication strategies that reinforce brand positioning, amplify thought leadership, and shape industry narrative. Oversee communication plans that build competitive advantage through insights, strategic initiatives, and compelling point-of-views (POVs).
• Public Relations: Drive an assertive thought leadership and media strategy positioning CAQH leaders as authoritative voices on healthcare data and administrative simplification. Build and maintain positive relationships with media outlets, influencers, and other key stakeholders to enhance the organization's public image.
• Cross-Functional Collaboration: Collaborate with various departments to ensure alignment of marketing and communication efforts with overall business objectives.
• Market Analysis: Translate market trends, competitor activities, and customer insights into go-to-market priorities, messaging frameworks, and campaign roadmaps.
• Team Leadership: Manage and mentor a high-performing team, creating a culture of clarity, ownership, collaboration, and urgency that ensures the team focuses on the most important work and executing at a high standard.
• Budget Management: Responsible for budget allocation and ensuring effective use of resources to maximize ROI.
• Marketing Operations & Prioritization: Establish strong marketing operations, processes, and governance to prioritize work aligned with strategic impact. Set clear goals and create repeatable systems for execution.
•  Metrics and Analytics: Utilize data and analytics to measure the effectiveness of marketing campaigns and adjust strategies accordingly.

Supervisory Responsibilities:

• Overall department accountability and responsibility with three or more direct reports.

Skills: 

• Strategic Vision: Demonstrated ability to develop and implement short and long-term marketing and communication strategies aligned with business goals.
• Leadership: Strong leadership and team management skills with the ability to inspire and motivate cross-functional teams.
• Execution and Accountability: Exceptional at planning, communicating, and delivering strategies with urgency and excellence. Champions high standards, clear prioritization, and team accountability.
•  Analytical Abilities: Proficient in using data and analytics to make informed decisions and measure the impact of marketing efforts.
•  Communication Skills: Excellent written and verbal communication skills with the ability to craft compelling messages for different audiences. Strong ability to simplify complexity, translate insights into action, and tailor messaging across executive, technical, and industry audiences.
• Industry Knowledge: In-depth understanding of healthcare administration and HIT industry trends, market dynamics, and competitor landscapes.
• Innovative Thinking: Ability to think creatively and innovatively to differentiate the organization in the market.
• Adaptability: Comfortable working in a dynamic and fast-paced environment, adapting to changing priorities and business needs.
• Networking Skills: Strong networking and relationship-building skills for effective collaboration and public relations.

Experience:

• Ten or more years of leadership experience with a minimum of eight years focused on healthcare branding with a minimum of five years’ experience in re-branding and five years on marketing and communications.
• Proven track record leading brand transformation, building thought leadership platforms, executing go-to-market strategies, and managing high-impact campaigns across digital and traditional channels in dynamic, fast-paced environments where priorities shift and urgency is essential.

Education:

• Bachelor's degree in Marketing, Communications, Business, or a related field. Advanced degree (MBA) may be preferred.