VP, Brand, Marketing, and Communications

Position Summary:

The Vice President, Brand, Marketing, and Communications is a senior enterprise leader responsible for uniting brand, marketing, and communications into a clear, compelling growth narrative that advances CAQH’s strategy and strengthens its market influence. This role serves as a strategic integrator, influential voice, and organizational connector, bringing clarity, credibility, and cross-functional leadership to elevate MarCom’s impact across the organization. The VP will translate enterprise strategy into market-facing value, ensure consistent and disciplined storytelling across audiences and channels, and position MarCom as a trusted growth partner to the business

This is a full-time, remote, exempt position and reports to the Chief Commercial Officer. 

Base Salary Range: $250,000 - $275,000 annually.

Specific Responsibilities:

1. Strategic Leadership & Enterprise Narrative

• Own and evolve CAQH’s enterprise brand and growth narrative, ensuring clarity, consistency, and relevance across products and services.
• Translate commercial strategy into clear, compelling market-facing positioning, messaging, and experiences.
• Serve as a trusted advisor to the CCO, CEO, and Executive Leadership Team, shaping priorities, sequencing, and trade-offs that impact brand and growth.

2. Brand Stewardship & Reputation Leadership

• Lead CAQH’s brand strategy, positioning, and visual and verbal identity across all touchpoints.
• Protect and strengthen CAQH’s reputation, visibility, and credibility with external stakeholders, including customers, partners, policymakers, and the media.
• Act as the organization’s senior brand steward ensuring disciplined, high-impact storytelling.

3. Go-to-Market, Campaigns & Growth Enablement

• Lead integrated go-to-market and marketing strategies in partnership with Growth, Product, and Sales.
• Oversee planning and execution of campaigns, product launches, events, and conferences that support business priorities and revenue growth.
• Ensure messaging and content clearly articulate value, impact, and differentiation for priority audiences.

4. Communications Strategy (Internal & External)

• Develop and execute integrated communication strategies that align internal teams and engage external audiences.
• Ensure MarCom is engaged early in strategic initiatives to shape narratives, reduce rework, and drive alignment.
• Guide the development of insights, points of view, and thought leadership that reinforce CAQH’s role and influence in the healthcare ecosystem.

5. Cross-Functional Integration & Alignment

• Act as an organizational connector, embedding MarCom into planning and execution rhythms across Growth, Product, Operations, and other functions.
• Establish clear ways of working, decision rights, and collaboration models that enable speed, focus, and accountability.
• Advocate for MarCom’s strategic role while balancing enterprise needs and constraints.

6. Team Leadership & Culture

• Lead, mentor, and develop a high-performing MarCom team, providing stability, clarity, and direction.
• Foster a culture of accountability, psychological safety, and continuous learning.
• Protect the team from unnecessary churn by setting clear priorities and advocating upward.

7. Performance Management, Metrics & Governance

• Simplify governance and planning processes to improve focus, efficiency, and impact.
• Establish clear metrics and insights that link brand and demand performance to measurable business outcomes.
• Own MarCom budget strategy and ensure resources are allocated effectively to maximize return and impact.

Supervisory Responsibilities:

Overall department accountability and responsibility with three or more direct reports.

Skills: 

Strategic Vision & Influence
 Demonstrated ability to lead brand and marketing strategy at an enterprise level, influence senior leaders, and translate strategy into action.

Transformational Leadership
 Proven experience stabilizing, evolving, and elevating teams through periods of change and growth.

Execution & Accountability
 Strong track record of setting priorities, delivering results, and holding teams accountable for outcomes.

Analytical & Performance Orientation
 Ability to use data, insights, and metrics to inform decisions and demonstrate impact.

Communication Excellence
 Exceptional written and verbal communication skills with the ability to engage diverse audiences with clarity and credibility.

Healthcare & Industry Acumen
 Deep understanding of healthcare administration, HIT, and complex, multi-stakeholder environments.

Collaboration & Relationship Building
 Strong cross-functional leadership skills and ability to build trust and alignment across the organization.

Experience:

The ideal candidate brings 15+ years of progressive leadership experience across brand, marketing, and communications, with a proven record of operating at the enterprise level in complex, multi-stakeholder environments.  They have experience joining an organization at a strategic inflection point and helping to reset the role of marketing and communications to support growth, clarity and enterprise alignment.  This leader has partnered closely with CEOs and executive leadership teams to shape strategy, influence priorities, and translate business objectives into clear, market facing narratives.  They bring strong commercial orientation, with experience integrating brand, communications, and go-to-market strategy to drive measurable business outcomes and have successfully led and stabilized teams through periods of change, building focus, confidence and strategic impact.

Education:

Bachelor's degree in Marketing, Communications, Business, or a related field. Advanced degree (MBA) may be preferred.